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The main reason Hey Dude shoes are so popular is their lightweight, comfortable, and trendy design you can align with different outfits. Its popularity can be justified by the second quarter result of 2022, which is $232.4 million, 96% up compared to last year, and 8.1 million pairs of shoes sold in the same quarter.
Now, that’s a huge jump! But where are they made your beloved Hey Dude shoes? Let’s check it out in complete detail.
Let’s See The Countries Where Hey Dude Shoes Manufactures
All Hey Dude shoes are manufactured in China, Indonesia. and Vietnam. On an annual report for 2021, before completing the acquisition of Hey Dude by Crocs, Inc. Most of the manufacturers of the brand were concentrated in China. And after the acquisition, Crocs, Inc. was well aware of it and that’s why they started to diversify the supply chain to eliminate the risk associated with third-party suppliers and manufacturers. Which results in more shoes coming from Indonesia and Vietnam.
Though as of today (10/10/2022) you may find it struggling to look for Vietnam-made Hey Dude shoes, wait for 2-4 years you’ll see the number of Vietnamese-made shoes will rise. This is a speculation made by me after seeing the economic benefits of making shoes in Vietnam. Above all, Crocs Inc already have a successful supply chain in Vietnam and they have claimed to take leverage of the company’s supply and distribution channel to stimulate the growth of Hey Dude.
Related: Where Are Brooks Shoes Made? (100% Original Data)
I’ve visited some stores that sell genuine Hey Dude Shoes and managed to grab a few pictures and looked at dozens; interestingly, most of the Hey Dude shoes that I looked into are made in China.
That is the power of e-commerce these days. Take Hey Dude, as an example, Alessandro Rosano found the brand in Italy in 2008, yet; I don’t think other than a few custom-luxury pairs, any reasonable amount of commercial shoes are getting manufactured.
The brand is consistently trying to increase the supply chain to produce/recycle more pairs/year to satisfy the potential it beholds, which will yield more countries coming into the list to gain the tier-level partnership.
Market Served By Hey Dude Shoes:
They sell shoes in over 85 countries in the Americas, EMEA, and Asia-Pacific countries through direct distribution and wholesale mediums. As you know, HeyDude is the brand of Crocs, Inc. The company wants to take favor of Crocs distribution to boost global growth. It inevitably states that in coming years you’ll see Hey Dude shoes in more countries and an active cross-border delivery (which I am waiting for)
Hey Dude Shoes Are Not Made In the USA! (But, Why!)
Let’s do some irony:
- Hey Dude was born in Italy; though not manufactured here
- Over 95% of Hey Dude’s revenue is from the USA; still, you won’t find a ‘Made in USA’ tag.
- Yes, you can easily find distribution centers for this brand in the USA like the recent 600,000-square feet getting ready to act in Las Vegas, but no accounted manufacturing facilities.
Instead, all footwear of this brand comes out from factories located in China and Indonesia, followed by Vietnam. Because the cost of producing a pair of shoes in the USA is much higher than in the other three countries. And the higher cost does not always imply higher quality. “The priority of the American consumer is, I’d say, really about comfort,” says Brand President, Rick Blackshaw. There may be other economic benefits included, which are not within the scope of this article.
Assumingly, if a Chinese-made Hey Dude shoe is currently costing you $40, the same quality shoe may be sold above $60 or $100, in some cases, by manufacturing it in the USA, due to the higher cost of operations. Now, this does not mean that a brand is earning less choosing foreign countries the profit margin that they are getting now is always higher than what they will get from American-made footwear.
Michael is heavily inclined towards traveling to natural places and documenting cultures/people from different parts of the world. He also loves hiking and camping and is spirited toward all outdoor activities. He will share his passion for outdoor life and brands or products we use outside our homes. He has good research skills, and that’s why you can see why his articles are packed with info that is factual and not readily available. He also has the vision to travel the whole world and share it with all readers of Outdoor Favor.