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Where Are Nobull Shoes Made? (With Photos!)

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In the Crossfit market, there are many players. We have Nike, Reebok, and Under Armour. Among these, many cross-trainers still prefer Nobull because of its functionality, durability, and the flat & rigid sole needed for heavy lifts. When a brand is carrying so much responsibility on its shoulders, it can’t choose roadside manufacturers. Let’s see where your Nobulls are coming from in this brief article.

Let’s See Where Nobull Shoes Are Manufactured:

After researching for hours, I found that all Nobull shoes are designed in the USA but manufactured in China. What about Vietnam, Indonesia, etc.? Unfortunately, I found no trace of Nobull shoes (I researched for shoes only, so I can’t talk about their other products) being made in any country other than China. I was also surprised initially because after writing a dozen articles on shoes, every brand, like Keen, Under Armour, Merrell, and Asics, manufactures shoes in multiple countries. One great example is Clarks, making shoes in more than eight countries.

You can also check where your Nobull shoe is made by looking at the black label stuck on the shoe box as shown in images – you’ll get to know where your shoe is designed and made, along with other details like sizing and collection name.

Nobull shoe label says that they are designed in USA but made in China

Do you have the supplier’s name for Nobull’s Shoes? Otabo, the manufacturer, is producing Nobulls, that’s certain. If you believe in my research, you should know that Otabo’s manufacturing facility is located in Guangzhou, China (northwest of Hong Kong on the Pearl River). If we check the custom records of Otabo with Nobull, then Otabo has successfully shipped shoes to Nobull two times in the year 2021-2022: 2022-03-08 (March 2022) and 2021-10-31 (October. 2021).

If we try to dissect a little more in those two shipments, then in the year 2022, Otabo sent a shoe shipment weighing 1380kg to Nobull.

Are Nobull Shoes Made in the USA? (Designed vs Made in)

Nobull’s headquarter is located in Boston, Massachusetts, so we are clear that it is an American company. But no shoes are made in the United States, albeit designed here. What does this mean? Brands use ‘Designed in the USA’ to play with Customer’s psychology. When we look at a shoe that says it is designed in the USA, most of us will fall for it. However, this does not imply that your Nobull shoe is made in the USA. It simply means that Nobull has an office in the USA, where the product design comes from.

For a product to label as ‘Made in USA’, it needs to comply with the Federal Trade Commission’s (FTC) Made in USA policy and to do that, the product must be ‘all or virtually all’ manufactured in the USA. It means that all necessary equipment/parts and processing that goes into manufacturing shoes must be from U.S. Nonetheless, they should also do the final assembly of the product in the U.S.

Where Do Nobull Shoes Sell?

One thing I like while shopping at Nobulls is that I can order and get them shipped to most countries worldwide. If you’re living outside the U.S. then you can select the shipping country and provide your address before selecting a payment mode.

However, depending on countries, it can cost you extra to get it in your home, and may need to wait for weeks, so keep that in mind. Also, you may face difficulties to return the product, in case you don’t like it or worst you’re stuck with it. So, please, make your buying decision wisely.

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Wednesday 25th of January 2023

Just received a pair of tights (aka leggings) that specifically say Made in USA in the product description, but upon arrival, the tag says Made in Vietnam. I received conflicting information from them and when I brought it to their attention they offered to return them and/or offered 20% off my next order. Nope. You misrepresent your company, I will never buy from you again.


Thursday 26th of January 2023

Hi JG, can you please confirm which brand was it? I may do an in-depth analysis of them.

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